Your posting frequency can also affect how your content is distributed to your audience (TikTok recommends posting 1 to 4 times a day). If you're looking to reach a massive audience on TikTok, it's not just about knowing when to post. What is the best posting frequency on TikTok? It's important to pay attention to your own account's performance and experiment with different posting times to find what works best for you. However, it's worth noting that these studies are just overall averages, and individual accounts may have different peak posting times depending on their specific audience. This makes sense given that TikTok's primary user base is Gen Z, who are typically in school during the day and more active on social media during their free time. One consistent finding is that the best times tend to be in the morning, early afternoon, or evening. Optimal posting times on TikTok do vary according to the day and the study. The global best times to post on TikTok according to Marketing Influencer Hub’s study Nonetheless, the gap in performance between the most and least successful days is not significant, although Saturday has been found to be the least effective day. What is the best day to post on TikTok?Īccording to Metricool, the best day to post a video on TikTok is Friday. Now that the introductions are done, let's take a closer look at what they found. With all of these studies combined, we have a wealth of data at our fingertips to help us optimize our TikTok posting schedules and increase our content's engagement on the platform. While this study is a bit different from the others since it's not based on hard data, it still provides valuable insights from industry experts that can help guide your own posting strategy. This marketing software company surveyed over 300 marketers to determine their TikTok posting habits and preferences. With such a large sample size, we can be confident in the accuracy of their findings.Ĥ. This marketing agency analyzed over 100,000 TikTok posts to determine the best times to post for maximum engagement. Third on our list is Influencer Marketing Hub. While their sample size is smaller than Metricool's, they still gathered a considerable amount of data to help us optimize our TikTok posting schedules.ģ. This popular social media management platform analyzed 30,000 TikTok posts to determine the best times to post on the app. That's a massive sample size that gives us a pretty accurate picture of the best times to post on TikTok.Ģ. This social media management tool analyzed a whopping 1,907,846 TikTok videos from 48,591 accounts over a period of 180 days. Let's introduce each of these latest ones and the incredible amount of data they analyzed to come up with their findings.ġ. Many studies came out lately from some of the top digital marketing experts. What is the best time to post on TikTok in 2023?
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